The short version
- Use a PNG with a transparent background.
- Keep it small and in the same corner every time.
- Keep it clear of app buttons on vertical videos.
- Consider showing it only at the start and end instead of the whole time.
- Only add logos you own or have permission to use.
Why brand your videos
- Recognition: viewers who see your logo repeatedly start to remember you.
- Attribution: when a video is downloaded and reposted, your logo travels with it.
- Professionalism: consistent branding makes a channel or business feel established.
Prepare the logo file
- Use a PNG with transparency. A JPG has a solid background box, which looks like a sticker slapped on top. Most design tools can export a transparent PNG; SVG works too.
- Choose the right version. A simple icon or monogram reads better small than a full logo with a tagline.
- Make it readable on any background. A white logo disappears on bright scenes, a dark one on night scenes. A version with a subtle outline or a light background shape works everywhere.
- Use a decent resolution — at least a few hundred pixels across — so it stays crisp.
Placement and size
- Pick a corner and stick to it. Top-left or top-right are common, and usually clear of the subject.
- On vertical social video, avoid the bottom and the right-hand side, where captions and buttons sit. The top-left is often the safest spot. See our vertical video guide.
- Keep it small — often around 5–10% of the frame width is enough to be recognisable without distracting.
- Leave a margin from the edge of the frame so it doesn't look cramped.
Ways to show a logo
| Approach | How | Best for |
|---|---|---|
| Corner bug | Small logo in a corner for the whole video | Channels, businesses, reposted content |
| Intro and outro | Logo shown briefly at the start and on the final frame | Series, tutorials, company videos |
| End card | Logo with a call to action on the last few seconds | Marketing and product videos |
| Animated reveal | Logo pops or fades in over a title | Branded intros |
Many creators combine a subtle corner logo with a slightly larger end card.
Step by step: add a logo in VDOAPP
- Open your video in the free online editor and move the playhead to where the logo should appear (the very start for a whole-video logo).
- Upload your logo. In the Sticker tab choose + Upload image and pick your PNG.
- Size and place it. Drag it into a corner and use the pink handle to make it small.
- Set how long it shows. Set Until to the end of the video for a corner logo, or a few seconds for an intro.
- Choose an animation — None for a steady corner logo, or Pop in for an intro or end card.
- Want it semi-transparent? Add the logo as a photo overlay in the PiP tab instead, where you can lower its Opacity and turn off the border and shadow.
Open the sticker tool to add your logo — free and private.
Common mistakes
- Too big — the logo competes with the content.
- A white box around it from a non-transparent image.
- Moving position between videos, which weakens recognition.
- Covering captions or faces.
- Using someone else's logo without permission — only brand videos with logos you own or are licensed to use.