The short version
- Frame the subject slightly off-centre, looking across the frame.
- Use a lapel mic or a phone close to the speaker for clean audio.
- Ask open questions and get the answer to include the question.
- Cut answers into a story, not the order they were asked.
- Hide cuts with cutaways, and add a name title.
Framing and setup
- Off-centre framing: place the subject on one third of the frame, looking toward the empty side.
- Eyeline: for a documentary look, the subject talks to the interviewer beside the camera. For a direct, personal feel (testimonials, social videos), they look into the lens.
- Camera at eye level, on a tripod.
- Background with depth: sit the subject a few metres away from the wall, with something relevant but uncluttered behind them.
- Soft light from a window in front and to the side of the subject.
- A second camera — even a second phone — filming a close-up or side angle gives you something to cut to.
Recording clean audio
Audio is the most important part of an interview. A clip-on lapel mic is ideal; otherwise, place a phone recording audio close to the speaker, out of shot. Choose a quiet, soft-furnished room, turn off fans and notifications, and record a few seconds of silence ("room tone") to fill gaps later. Listen with headphones during the interview if you can.
Asking good questions
- Open questions: "Tell me about the day you…" rather than "Did you…?"
- Ask for full sentences: if the interviewer won't be heard, the answer should include the question — "The reason I started the business was…"
- Follow up on interesting moments: "What did that feel like?"
- Stay quiet while they answer — avoid "mm-hmm" sounds over their words.
- End with "Is there anything I didn't ask that you'd like to say?"
Cutting answers into a story
The edit is where an interview becomes a story. Transcribe or note the strongest answers, then arrange them into a structure — for example, the situation, the challenge, the turning point and the result. The order you asked questions doesn't matter. See our storytelling guide.
- Open with the most compelling line, not the introduction.
- Remove false starts, ums and repetition with tight cuts.
- Keep the meaning intact — never edit someone's words to say something they didn't mean.
Cutaways and B-roll
Cutting inside an answer causes a "jump cut" where the speaker's head suddenly shifts. Hide it by cutting to your second camera angle, or covering the join with B-roll — footage of what they're talking about — while their voice continues. J and L cuts, where audio leads or trails the picture, make edits feel smooth. See our transitions guide.
Name titles
The first time someone speaks, show their name and role in a lower third — a small title near the bottom of the screen for a few seconds. Keep the style consistent and make sure the spelling is right. See our text guide.
Step by step: edit an interview in VDOAPP
- Add your interview clip to the free online editor.
- Split out the best answers and delete the rest.
- Drag answers into story order on the timeline.
- Cover jump cuts: add B-roll or a second angle as a full-frame overlay in the PiP tab, so the interview audio continues underneath.
- Add a name title in the Text tab with the Box style and a Slide left animation.
- Add quiet music in the Audio tab, well below speech.
- Export and share.
Consent
Tell interviewees how the video will be used and where it will be published, and get their consent in writing — a simple release form is common. Let them know they can decline questions. Take extra care with children, vulnerable people and sensitive topics.